Archive for November 21st, 2009

Sony Ericsson’s Green

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Sony Ericsson plans to roll its green strategy into its entire portfolio over time, which is different from focusing on individual green products, such as Nokia’s Green 3110 or Motorola’s Renew W233. “We would rather have mainstream models that we sell in large quantities than one particular green model,” Jon Mulder, who heads the company’s product marketing in North America, told CNET News. “Our customers should first and foremost be able to buy a great phone, and–by the way–find that it’s a green phone, too”. Methods for cutting emissions include providing e-manuals for products to reduce paper usage, and using smaller packaging to decrease the transport-related CO2 footprint, recycled plastics, low-power chargers, and water-based paint that uses local water in the manufacturing process.

Sony Ericsson is launching three products initially: The C901 GreenHeart, a new version of the Cybershot phone C901; Naite, a basic GSM and 3G phone; and the MH300 GreenHeart headset. Sony Ericsson’s approach is pragmatic and low profile, Mulder said. There will be no GreenHeart logo on the hardware, only indications in some of the software. Sony Ericsson was ranked No. 3 out of 17 manufacturers of electronics in Greenpeace’s latest version of its Guide to Greener Electronics, earning 5.7 out of 10 maximum points.

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Solar Air Conditioners

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Founder Peter Le Lievre established the company to apply concentrating solar power techniques used in utility-scale power plants on a small scale, he said on Wednesday. The potential of applying this technology in dry, sunny areas, such as the southwest US or southern Europe, to cut peak electricity usage is vast, says Le Lievre. If used widely, solar-powered cooling could cut peak electricity usage by about 15 percent, he said. Le Lievre is scheduled to discuss the solar cooling device, now still in development, at Greentech Media’s Green Building Summit on Thursday where he will disclose some initial performance data. Cooling accounts for a huge portion of the peak-time electrical load, representing about half of the peak electrical load in California. Le Lievre projects the Chromasun device can cut that consumption by a third and make dramatic reductions in individual buildings. A LEED-certified green building could cut its peak electrical load by about 90 percent, he said.

The technology behind Chromasun’s solar concentrator box originated at the Australian National University and is being commercialized by Ausra, the concentrating solar power company co-founded by Le Lievre. A concentrating solar system creates heat by focusing light onto a pipe carrying a liquid, which can be water or oil. Chromasun is using a Fresnel lens to concentrate the light and make heat. Over the course of a day, the lenses will follow the sun to maximize the heat. Normally, chillers create cool air in buildings using a building’s boiler. Chromasun’s solar concentrator can replace that heat with solar energy and feed it to existing air conditioning systems, Le Lievre explained. The system can also pull in cool air at night and introduce it into the building.

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ICD Vega 15-inch Touchscreen

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Here we’re going to see about the new ICD vega 15-incg touch screen monitor. The ICD Vega is the company’s new Google Android 2.0-powered touchscreen tablet that is powered by an nVidia Tegra processor. The gadget features a 15.6-inch touchscreen display with a 1366 x 768 pixel resolution, a 512MB of RAM, a microSD card slot, a 1.3-megapixel webcam, WiFi, 3G, and Bluetooth 2.1. Other important specs including a built-in accelerometer, dual digital microphones, an ambient light sensor and a magnetic dock for charging and syncing the device. The ICD Vega will be launched in 2010. Unfortunately, there is no info on pricing so far.

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