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The International Imaging Industry Association said the tech titans signed up to help with the third phase of the Camera Phone Image Quality Initiative, in which a variety of companies try to create measurements to capture various test results. Mobile phones that can take photos are ubiquitous today, but with tiny image sensors and lenses and severe budget constraints, they vary widely in their ability to take good photos. Mostly all that buyers have to go on is a megapixel count, which isn’t terribly meaningful when it comes to such small sensors. The International Imaging Industry Association, a consortium whose mission is to make imaging better for consumers, is trying to come up with a better way. The mobile phone camera tests include resolution, color uniformity, lens distortion, and lens chromatic aberration, but the group also plans to factor in sharpness and noise reduction. A variety of other possibilities ranging from dynamic range, white balance, and resistance to glare also could be added into the mix as well.